ASICS TAKES FAST TO ANOTHER LEVEL WITH IMMERSIVE PRODUCT LAUNCH IN LONDON
Runners take flight across Tower Bridge to launch the FlyteFoam® Fast Series
ASICS launched the FlyteFoam® Fast Series to international guests with a spectacular sprint at the top of Tower Bridge, one of London’s most iconic landmarks.
The ASICS FlyteFoam® Fast Series is a brand-new collection of special speed running shoes featuring the innovative FlyteFoam midsole material, including the new NOOSA FF™, GEL-DS TRAINER™ 22 and a colour-updated DynaFlyte™.
Transforming the two panoramic high-level glass walkways in Tower Bridge, ASICS created an immersive experience that pushed runners to smash their own speed record on a specially designed flight path.
ASICS flight attendants were on hand to prep the runners in the take-off zone ahead of their FlytePath experience. An aviation themed sprint, including wind machines, sequenced lights and sound effects created the ultimate speed experience, encouraging guests to not just run, but to fly.
Special guests on the night were Springbok Sevens player, ASICS ambassador and Olympic Gold Medalist Kyle Brown, elite ASICS athlete Jan Frodeno, Olympic gold medalist and two-time Ironman World Champion and American track and field athlete, Candace Hill. ASICS South Africa’s FrontRunner Charmaine Mohokare also attended the event.
The FlyteFoam® Fast Series : NOOSA FF™, GEL-DS TRAINER™ 22 and a colour-updated DynaFlyte™., brings the FlyteFoam® series to runners who want to feel faster. Powered by ASICS’ patented FlyteFoam® midsole technology – first introduced in concept shoe MetaRun in 2016 – the FlyteFoam® Fast Series caters to runners across a broad range foot types and running styles.
“We’re excited to offer the award-winning FlyteFoam® technology to more runners across a new range of models,” said Brian Kerby, General Manager of ASICS South Africa. “At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sport”.
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The Dynaflyte, Noosa FF and GEL-DS Trainer 22 are all available at leading sport retailers nationwide.
FlyteFoam is the result of about three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole.
Don’t Run, Fly with ASICS FlyteFoam® Fast Series:
I Myself is very excited about this new Range!