• Healthy Habits,  Product review,  Running Gear Reviews

    ASICS FlyteFoam® Fast Series Takes Flight on the Tower Bridge in London

    ASICS TAKES FAST TO ANOTHER LEVEL WITH IMMERSIVE PRODUCT LAUNCH IN LONDON  Runners take flight across Tower Bridge to launch the FlyteFoam® Fast Series ASICS launched the FlyteFoam® Fast Series to international guests with a spectacular sprint at the top of Tower Bridge, one of London’s most iconic landmarks. The ASICS FlyteFoam® Fast Series is a brand-new collection of special speed running shoes featuring the innovative FlyteFoam midsole material, including the new NOOSA FF™, GEL-DS TRAINER™ 22 and a colour-updated DynaFlyte™. Transforming the two panoramic high-level glass walkways in Tower Bridge, ASICS created an immersive experience that pushed runners to smash their own speed record on a specially designed flight…